Mecca Launched Omni-Channel Solution

The undisputed bingo giant, Mecca, has launched Playtech ONE software across its entire range of products, thus joining the newest omni-channel rush. The agreement on this deal was concluded in early 2015 and as a result, the most popular slots of the developer will go live on all platforms of the brand: land-based, online and mobile. The essential goal? Increased customer satisfaction in all departments.

In more specific terms, PlayTech will bring its own excellent slots to all Mecca’s platforms. Any title you are able to play online will now be available on your phone or tablet, as well as in the land-based clubs where you will use the Mecca Max devices. That last aspect is a true ground-breaker, for anyone who’s spent quiet Sunday afternoons in bingo halls will know that all eyes are down and mouths are shut during the standard game. Now, with this solution, you can play side games in the physical club, too. Another amazing thing for me is that all the slots will be on the mobile. Usually, developers offer just their top and best titles on the go. Mohammed Zabed, Head of Slots at Mecca Bingo stated:

“This is a bingo-first and goes a long way towards meeting our omni-channel strategy and, more importantly, our customer needs.”

In general, it seems a lot has been going on for Mecca recently, with several huge winners in their clubs and now this. Remember that all their venues: online, brick-and-mortar and the mobile app will tune in with the novelty and soon players will see a fresh wave of promotions tailored to involve these new features. Be on the lookout and good luck!